Sandie Dawe
Co-Chair
Having spent 30 years in the tourism industry promoting Britain internationally Sandie is an active Trustee and non-executive director in a number of culture, heritage and business organisations.
As CEO of VisitBritain, the national tourism agency, she led the strategy to maximise the tourism benefits of the London 2012 Olympics, played a leading role in the UK Government’s GREAT campaign, and saw visitor numbers reach record levels.
In the New Year Honours of 2015 she was awarded a CBE for services to tourism.

